Each year, an artist is asked by the event chairs to donate their time and a piece of art to represent the Luau & Longboard Invitational on t-shirts, posters and other materials. The artwork is auctioned at the Luau. All proceeds are donated to the Moores UCSD Cancer Center.

This year's artist, Norm Daniels, was born and raised in San Diego, California. Throughout his life, he dabbled with the arts, painting mustaches on posters, scribbling da Vinci-style sketches on the corner of every homework assignment, and even occasionally selling something to an unsuspecting public.

He studied architecture in college and designed houses for a few years in the San Diego area, most of which still stand to this day. From 1989 to 2005, Norm and his family lived at Hume Lake in the Sierras, where he served as graphic artist/architect for Hume Lake Christian Camps.

In the summer of 2005, he came back to San Diego where it all started and took the position of executive director for Pine Valley Bible Conference Center in the Cuyamaca Mountains. (This is a very scary prospect for some and quite a tax on Norm's mostly "right-brained abilities.") He finds much inspiration at his home in the mountains or on tropical surf trips and of course in the beautiful San Diego area.

To see more of Norm's artwork, please visit his website.

Thank you to our 2008 and 2009 Luau & Longboard Invitational’s title sponsor, Pfizer La Jolla.